The Re:Dyed collection
We see denim as strong, timeless, and full of character. And because making jeans is one of fashion’s most polluting processes, they deserve to live into eternity. The Re:Dyed collection of upcycled denim totes was born from that idea. Artisanal made from jeans that were no longer wearable and naturally dyed with worlds first 100% organic dying system.
How it's made
Watch The Re:Dyed collection of upcycled totes come to life.
Upcycled denim
100% made of non-rewearable jeans.
Artisanal made
Made with love and craftmanship in Italy.
Naturally dyed
With the innovative Wake technology.
No two are the same
Every tote has its own tone, wash and story, all one of a kind. More of our limited collection can be found in our store at the Oude Binneweg in Rotterdam. Soon also available at the Haarlemmerdijk in Amsterdam.
Upcycled Tote Large
Naturally dyed with logwood.
€80 / €65 + 15 swaps
Upcycled Tote Large
Naturally dyed with logwood and madder root.
€80 / €65 + 15 swaps
Upcycled Tote Large
Naturally dyed with logwood.
€80 / €65 + 15 swaps
Upcycled Tote Large
Naturally dyed with logwood and madder root.
€80 / €65 + 15 swaps
Upcycled Tote Classic
Naturally dyed with logwood and pomegranate peel.
€70 / €55 + 15 swaps
Upcycled Tote Classic
Naturally dyed with madder root and pomegranate peel.
€70 / €55 + 15 swaps
Upcycled Tote Classic
Naturally dyed with madder root and pomegranate peel.
€70 / €55 + 15 swaps
Upcycled Tote Classic
Naturally dyed with logwood.
€70 / €55 + 15 swaps
Circularity
The Re:Dyed collection is made entirely from old denim that is no longer wearable. Instead of being thrown away, shredded, or downcycled into lower-value products, the fabric is given a new life through upcycling. Upcycling is the most circular and sustainable way to keep materials in use. Made from 100% denim, each bag preserves the strength and character of the original jeans while gaining new value. Every tote is functional, durable, and ready to be used again and again, giving denim a life that lasts.
Made with craftmanship
The Naturally Dyed Denim Tote came to life through our collaboration with Humana People for People and Occhio del Riciclone, based in Italy. The jeans originate from the sorting center of Humana. The totes are designed and made by Francesca Patania, Italian upcycle designer and expert with more than 20 years of experience in this field. She founded Occhio del Riciclone to promote circularity. Due to her expertise and craftsmanship, all totes are durable and of high quality.
Naturally dyed
The Italian company Tonello naturally dyed the jeans. They used their innovative Wake technology. Wake is worlds first 100% organic dyeing system which uses only organic raw material without the addition of hazardous chemicals. For The Re:Dyed collection, they used logwood, madder root and pomegranate peel. The dying process is sustainable and circular. Very little water and energy are used, and no water gets polluted. Besides that, the different tones and washes make each bag unique.
Close to zero impact
It doesn't get more sustainable than upcycling. To create The Re:Dyed collection, no scarce resources are being used. No plastics, no leather, no adhesives, no metals. Just upcycled jeans. The jeans are naturally dyed with organic materials and a minimum amount of water. And this makes a big difference compared to similar totes made of virgin cotton.
182 x less CO2 emissions
110 x less water use
15 x times less energy use
