At The Swapshop, we see denim as a beautiful, strong, and timeless material. At the same time, jeans production is one of the most polluting processes in fashion, using huge amounts of water, chemicals, and energy. Which is exactly why denim deserves to be used for as long as possible. Together with Occhio del Riciclone in Italy, we gave jeans that would otherwise be recycled or discarded a new life. This led to The Circular Tote Bag. Each tote is crafted from upcycled denim and naturally dyed with plant roots, giving every bag its own tone and character. No two are the same, and that’s what makes them unique. The Circular Tote Bag is a meaningful alternative to the endless stream of cotton tote bags with a heavy footprint. It's a denim tote with a story, unique and full of personality.

It doesn't get more sustainable than upcycling. To create the Upcycled Tote Bag, no scarce resources are being used. No plastics, no leather, no adhesives, no metals. Just upcycled jeans. The jeans are naturally dyed with organic materials and a minimum amount of water. And this makes a big difference compared to similar bags made of virgin cotton.