We keep on buying new stuff. Some will never or barely be worn, laying around in our wardrobes. Some of them end up too fast on the textile waste mountain. The norm in fashion is full of abnormalities. Even though we're all willing to walk the extra mile for a better tomorrow.

We believe that fashion should be an exciting way to express who we are. Without second thoughts. So, let's embrace the desire for a new outfit. Let's enjoy falling in love with that new favourite item. And when you are ready for your next look, your previous favourites should give someone else the same wonderful sensation as they once gave you.