The Swapshop Select
Extend
Give garments a longer life.
Connect
Reach new customers.
Earn
Create value from existing collections.
A circular partnership
At The Swapshop, we believe the best way to make fashion more sustainable is to keep garments in use for longer. Through our clothing swap stores in Amsterdam and Rotterdam, thousands of people exchange and discover pre-loved clothing every year. The Swapshop Select invites (independent) brands and boutiques to join a circular retail collaboration. Together we give selected unsold garments a new life while connecting your brand with a growing community of conscious shoppers who value quality.
How it works
1. You share selected unsold pieces.
Offer unsold items, previous collections, samples or remaining stock to give a new life to.
2. We put your pieces in the spotlight.
Your items receive a dedicated place in our store, with a label highlighting your brand and our collaboration.
3. We create shared value.
Items are sold at a carefully considered price, slightly below the original retail price, maintaining brand value while allowing your brand to share in the revenue.
Why collaborate
Keep valuable clothing in circulation.
Instead of remaining unsold, your garments find new owners and continue to be worn locally.
Create additional value from existing stock.
Generate revenue from unsold pieces. Together, we create pricing that respects your brand.
Strengthen your circular story.
Show your customers that your brand actively supports longer garment lifetimes.
Reach a new audience.
Connect with a community that values conscious consumption and independent brands.
Why now
With EPR for textiles in place, and following the European Commission's newly announced requirements for fashion brands to report on and justify their unsold inventory, the fashion industry is moving towards circular models. Circular resale solutions are becoming increasingly important to extent the lifecycle and value of garments.
