Over ons

Our swap adventure began in 2018 under the name Awearness Kollectif. We wanted to do something about the overconsumption and huge waste in the clothing industry. We saw swapping clothes as a simple and above all very fun solution. We had a lot of fun at the events we organized, but we wanted more. Bring about a real system change and show how it can be!

Who we are

We are Laura (L) and Monique (R) and have been friends for a long time. We once thought of starting something together, and now we are working together on a sustainable start-up. Fortunately, the friendship is still there. As thinkers we are about the world around us, we started to do something. That really gives energy! And now we work together with a fantastic team. Along the way on the bumpy road we learned many wise lessons. And perhaps most importantly, we always keep relativizing and having fun.

Swap hero's

In addition to our regular team, we have a fantastic community of swap heroes around us, who help us on their own initiative where needed. In our shops, at events and you can also see them shining as a model for our photography. This makes it even more fun! Do you like to contribute to make swapping the new shopping? Please contact us using the contact form.

Our partners


We are proud of our great collaborations with partners who finance or advise us or with whom we set up cool pilots and projects. In 2020 we won the Start-up in Residence program of the municipality of Amsterdam. This has resulted in a valuable collaboration within the Reflow OS project. We are always looking for new opportunities together with makers, recyclers, knowledge institutes, educations, researchers and financiers.